Keep Going!

It's No-Show January. That month between the winter holidays and Valentine's Day and there are NO CRAFT SHOWS! If your business has slowed down this month, DON'T FRET! We have a few tips for how to use this down time to KEEP GOING:

BOOKKEEPING AND NUMBERS

Use January to get your books in order and review the year. Figure out which shows were profitable (see our nifty graphic in our last blog for help in determining your numbers) and which weren't. Get organized for 2020 by sorting your tax documents and creating a profit and loss spreadsheet if you haven't already.

RESEARCH AND PLAN SHOWS

Are you part of any FB groups like Craft Show Success that has other makers in it? Post a question to them or do some research by searching past posts about shows in your city. Look up craft shows and plan your 2020. Mark down when applications close for certain events in your calendar so you don't miss out on applying! Plan for booth fees. Sometimes multiple events will have fees due around the...

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Scheduling Holiday Sales

It's the BIGGEST shopping week of the year: Black Friday, followed by Small Business Saturday, and then Cyber Monday!

SALE IDEAS FOR CREATIVE BIZ OWNERS:

  • Offer a substantial discount (15% or more) on certain items both in person (at a Holiday Craft Show) AND in your online shop.
  • Give a gift certificate with a minimum purchase, which is a great way to get customers to return to your shop at a later date.
  • Advertise a free product with a purchase. For example: offer a free ornament with a purchase of $50 or more.

You can schedule your sales ahead of time and share on your social media. If you have an Etsy account, you can create a sale and change your banner to reflect your sale.  Here is a great example from Craft Show CEO co-founder Carly Rae of how she published her sales on her social media:

You can see she mixed in sales both at her in-person events and also online and she encouraged her followers to screenshot the graphic (it was posted to her Instagram stories). This...

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