It's the age-old question? How much product should I bring to a craft show?
Ideally, you want to recoup 8 to 10 times the booth fee and bring double the amount of product to make that happen. You also want to make sure you're spreading your inventory across several price points.
A lot of variables exist that can effect the amount of stock makers bring to craft shows and art fairs, but there are some equations that you can use to help you determine how much product to bring.
First, you'll need to determine some very important numbers.
Once you have determined the numbers from the graphic above, you can use them in this graphic to figure out how much product you should bring to shows to meet your profit goals!
You don't want to bring ONLY the amount of products needed to meet your profit goals or else your booth will be completely bare by show's end! Make sure you bring DOUBLE that amount so you can restock and sell more. Shoppers love browsing full...
As a craft show organizer, I've watched countless vendors 'in their element' and... not in their element. Whether you're a seasoned pro or ready to apply to your first craft show, there is a very important "Code of Craft Show Vendors" that is mostly unspoken, but should be followed in order to make great sales and to make your show run smoothly (for you AND for the organizer).
CODE 1: BE PRESENT AND FRIENDLY
I can't tell you how many times I've watched vendors buried in their phones while customers wait for them to look up, but when the vendor doesn't look up, the customer walks away. Make sure to greet your customers and make them feel welcome to ask you questions or find out more about your product and give them your full attention (or tell them you'll be with them in just a minute because understandably, you could be merchandising or doing a social post). Craft show customers are coming because they want to support and meet YOU, and you can gain some loyal followers by being...