Instagram is a great, FREE way to sell your handmade products online. If you're a beginner or an expert at Instagram, we have some tips for making sales via your profile. With more than 800 MILLION users, Instagram is the third most-used social media platform in the world. So take advantage of it!
A STRONG IMAGE
The very first step is to make sure you have a strong image. After all, Instagram IS all about photos. Read about how to take stellar product photos with your smart phone here. The photo of your product is what is going to draw your buyers and future clients in, so make sure they are good ones. Bright, minimal images with lots of background space and a single color background are shown to capture more likes.
DIRECT LINK IN BIO
Instagram only allows users to have one link on their profile, so make sure you use it wisely. Make things easy for buyers with a direct link to your website, Etsy site, Shopify site, whatever you use for e-commerce. Alternately, you can get a...
The Holiday Craft Show Season is upon us! You can increase your sales and brand awareness at holiday shows many different ways. Here are a few tips on how to increase your holiday sales by using social media:
Make sure you have an Events tab or page on your website. You can find an example HERE on co-founder Carly Rae Studio's website. This guarantees anyone who comes to your website will know where they can find you, in person! Many clients shop handmade and local specifically because they want to support YOU so knowing where to find you, physically, can boost sales. Also, some clients may want to avoid shipping charges on larger, heavier items or if they are buying multiples, and may plan their purchase around your pop-up craft shows. Here is a great example of how to list your events on your Instagram and Facebook stories from Carly's site. Once you have shared to your stories, you can 'Highlight' it so...