The Holiday Craft Show Season is upon us! You can increase your sales and brand awareness at holiday shows many different ways. Here are a few tips on how to increase your holiday sales by using social media:

#1: Have an "Events" page on your website and social media

Make sure you have an  Events tab or page on your website.  You can find an example HERE on co-founder Carly Rae Studio's website. This guarantees anyone who comes to your website will know where they can find you, in person! Many clients shop handmade and local specifically because they want to support YOU so knowing where to find you, physically, can boost sales. Also, some clients may want to avoid shipping charges on larger, heavier items or if they are buying multiples, and may plan their purchase around your pop-up craft shows. Here is a great example of how to list your events on your Instagram and Facebook stories from Carly's site. Once you have shared to your stories, you can 'Highlight' it so...