Instagram is a great, FREE way to sell your handmade products online. If you're a beginner or an expert at Instagram, we have some tips for making sales via your profile. With more than 800 MILLION users, Instagram is the third most-used social media platform in the world. So take advantage of it!

A STRONG IMAGE

The very first step is to make sure you have a strong image. After all, Instagram IS all about photos. Read about how to take stellar product photos with your smart phone here. The photo of your product is what is going to draw your buyers and future clients in, so make sure they are good ones. Bright, minimal images with lots of background space and a single color background are shown to capture more likes.

DIRECT LINK IN BIO

Instagram only allows users to have one link on their profile, so make sure you use it wisely. Make things easy for buyers with a direct link to your website, Etsy site, Shopify site, whatever you use for e-commerce. Alternately, you can get a...

We're sure you know, craft shows can be hit or miss. They can be a great way to get your products in front of new customers, get feedback on what is popular and of course start generating income for your business.

Even slower shows can have their benefits (meeting future fans, growing your following, meeting other makers, learning about great shows in the area, getting crucial customer feedback, etc.), but picking the right shows can help you grow your business faster and save you lots of time.

We have a few tips for choosing the perfect craft fairs for selling your amazing maker goods!

ATTEND:  Visit potential shows to see if your items would be a good fit.

COST:  Determine how much booth fees are for each show.

SHOPPERS:  Consider the audience demographics.

VENDOR ATTENDANCE:  Find out what vendors have participated in the past.

CUSTOMER ATTENDANCE:  Ask the curator or past vendors how many shoppers attend.

ONLY HANDMADE?:  Find out if...