It's the BIGGEST shopping week of the year: Black Friday, followed by Small Business Saturday, and then Cyber Monday!

SALE IDEAS FOR CREATIVE BIZ OWNERS:

• Offer a substantial discount (15% or more) on certain items both in person (at a Holiday Craft Show) AND in your online shop.
• Give a gift certificate with a minimum purchase, which is a great way to get customers to return to your shop at a later date.
• Advertise a free product with a purchase. For example: offer a free ornament with a purchase of $50 or more.

You can schedule your sales ahead of time and share on your social media. If you have an Etsy account, you can create a sale and change your banner to reflect your sale.  Here is a great example from Craft Show CEO co-founder Carly Rae of how she published her sales on her social media:

You can see she mixed in sales both at her in-person events and also online and she encouraged her followers to screenshot the graphic (it was posted to her Instagram stories). This...