Branding is essential to a successful brand and many times, is the client's/shopper's first impression of your creative, small business!
Determining if you want to hire a creative firm to develop your branding with you or do it on your own is your first step. It can be a big, but very much worthwhile, investment to hire a creative marketing firm or individual to create your brand with you. But you can also do it on your own.
The first step is to determine:
WHAT DO I DO?
WHY DO I DO IT?
WHAT MAKES ME UNIQUE?
Once you have answered those questions, you can dive into the fun stuff, like making a mood board!
WHO IS YOUR CUSTOMER?
Who is your dream customer? Imagine them and what they enjoy. This is your target audience. You need to know who they are so they will connect to your brand. Once you have determined who your dream customer is, you can get started on your Mission Statement.
Why do you do what you do? Your Mission Statement is the entire reason your...
It is so easy to let creativity fall to the bottom of our list of priorities. But it is oh so important to nurture your creativity! Even if you are a creative person, it can require a bit of effort and planning to make it happen. Here are some simple ways to add more creativity to your daily routine:
It's much easier now that we constantly have a camera in our pocket! Photos can be a great way to look at things a bit differently and see the beauty around you. It's a simple way to observe beauty and will inspire your creative work in other ways, no matter what creative medium is your favorite.
PLAN CREATIVE TIME
Creative entrepreneurs have so much on their plate. They often wear ALL of the hats in their small business, and creative play time gets pushed aside.
If we wait to "feel inspired", your creative work just might not come to fruition. Instead, work on creative projects every day, even when you don't necessarily...