Instagram is a great, FREE way to sell your handmade products online. If you're a beginner or an expert at Instagram, we have some tips for making sales via your profile. With more than 800 MILLION users, Instagram is the third most-used social media platform in the world. So take advantage of it!
A STRONG IMAGE
The very first step is to make sure you have a strong image. After all, Instagram IS all about photos. Read about how to take stellar product photos with your smart phone here. The photo of your product is what is going to draw your buyers and future clients in, so make sure they are good ones. Bright, minimal images with lots of background space and a single color background are shown to capture more likes.
DIRECT LINK IN BIO
Instagram only allows users to have one link on their profile, so make sure you use it wisely. Make things easy for buyers with a direct link to your website, Etsy site, Shopify site, whatever you use for e-commerce. Alternately, you can get a...
We're sure you know, craft shows can be hit or miss. They can be a great way to get your products in front of new customers, get feedback on what is popular and of course start generating income for your business.
Even slower shows can have their benefits (meeting future fans, growing your following, meeting other makers, learning about great shows in the area, getting crucial customer feedback, etc.), but picking the right shows can help you grow your business faster and save you lots of time.
We have a few tips for choosing the perfect craft fairs for selling your amazing maker goods!
ATTEND: Visit potential shows to see if your items would be a good fit.
COST: Determine how much booth fees are for each show.
SHOPPERS: Consider the audience demographics.
VENDOR ATTENDANCE: Find out what vendors have participated in the past.
CUSTOMER ATTENDANCE: Ask the curator or past vendors how many shoppers attend.
ONLY HANDMADE?: Find out if...
It is so easy to let creativity fall to the bottom of our list of priorities. But it is oh so important to nurture your creativity! Even if you are a creative person, it can require a bit of effort and planning to make it happen. Here are some simple ways to add more creativity to your daily routine:
It's much easier now that we constantly have a camera in our pocket! Photos can be a great way to look at things a bit differently and see the beauty around you. It's a simple way to observe beauty and will inspire your creative work in other ways, no matter what creative medium is your favorite.
PLAN CREATIVE TIME
Creative entrepreneurs have so much on their plate. They often wear ALL of the hats in their small business, and creative play time gets pushed aside.
If we wait to "feel inspired", your creative work just might not come to fruition. Instead, work on creative projects every day, even when you don't necessarily...
It's No-Show January. That month between the winter holidays and Valentine's Day and there are NO CRAFT SHOWS! If your business has slowed down this month, DON'T FRET! We have a few tips for how to use this down time to KEEP GOING:
BOOKKEEPING AND NUMBERS
Use January to get your books in order and review the year. Figure out which shows were profitable (see our nifty graphic in our last blog for help in determining your numbers) and which weren't. Get organized for 2020 by sorting your tax documents and creating a profit and loss spreadsheet if you haven't already.
RESEARCH AND PLAN SHOWS
Are you part of any FB groups like Craft Show Success that has other makers in it? Post a question to them or do some research by searching past posts about shows in your city. Look up craft shows and plan your 2020. Mark down when applications close for certain events in your calendar so you don't miss out on applying! Plan for booth fees. Sometimes multiple events will have fees due around the...