Craft Show Vendor Code

As a craft show organizer, I've watched countless vendors 'in their element' and... not in their element. Whether you're a seasoned pro or ready to apply to your first craft show, there is a very important "Code of Craft Show Vendors" that is mostly unspoken, but should be followed in order to make great sales and to make your show run smoothly (for you AND for the organizer).

CODE 1: BE PRESENT AND FRIENDLY

I can't tell you how many times I've watched vendors buried in their phones while customers wait for them to look up, but when the vendor doesn't look up, the customer walks away. Make sure to greet your customers and make them feel welcome to ask you questions or find out more about your product and give them your full attention (or tell them you'll be with them in just a minute because understandably, you could be merchandising or doing a social post). Craft show customers are coming because they want to support and meet YOU, and you can gain some loyal followers by being...

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Holiday Sales + Social Media

The Holiday Craft Show Season is upon us! You can increase your sales and brand awareness at holiday shows many different ways. Here are a few tips on how to increase your holiday sales by using social media:

#1: Have an "Events" page on your website and social media

Make sure you have an  Events tab or page on your website.  You can find an example HERE on co-founder Carly Rae Studio's website. This guarantees anyone who comes to your website will know where they can find you, in person! Many clients shop handmade and local specifically because they want to support YOU so knowing where to find you, physically, can boost sales. Also, some clients may want to avoid shipping charges on larger, heavier items or if they are buying multiples, and may plan their purchase around your pop-up craft shows. Here is a great example of how to list your events on your Instagram and Facebook stories from Carly's site. Once you have shared to your stories, you can 'Highlight' it so...

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