Scheduling Holiday Sales

It's the BIGGEST shopping week of the year: Black Friday, followed by Small Business Saturday, and then Cyber Monday!

SALE IDEAS FOR CREATIVE BIZ OWNERS:

• Offer a substantial discount (15% or more) on certain items both in person (at a Holiday Craft Show) AND in your online shop.
• Give a gift certificate with a minimum purchase, which is a great way to get customers to return to your shop at a later date.
• Advertise a free product with a purchase. For example: offer a free ornament with a purchase of $50 or more.

You can schedule your sales ahead of time and share on your social media. If you have an Etsy account, you can create a sale and change your banner to reflect your sale.  Here is a great example from Craft Show CEO co-founder Carly Rae of how she published her sales on her social media:

You can see she mixed in sales both at her in-person events and also online and she encouraged her followers to screenshot the graphic (it was posted to her Instagram stories). This way, they won't forget which sales are upcoming and they can shop til they drop!

We know how busy this time of the year is and we are here to help!

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Because, #makersgonnamakemoney