It's No-Show January. That month between the winter holidays and Valentine's Day and there are NO CRAFT SHOWS! If your business has slowed down this month, DON'T FRET! We have a few tips for how to use this down time to KEEP GOING:
BOOKKEEPING AND NUMBERS
Use January to get your books in order and review the year. Figure out which shows were profitable (see our nifty graphic in our last blog for help in determining your numbers) and which weren't. Get organized for 2020 by sorting your tax documents and creating a profit and loss spreadsheet if you haven't already.
RESEARCH AND PLAN SHOWS
Are you part of any FB groups like Craft Show Success that has other makers in it? Post a question to them or do some research by searching past posts about shows in your city. Look up craft shows and plan your 2020. Mark down when applications close for certain events in your calendar so you don't miss out on applying! Plan for booth fees. Sometimes multiple events will have fees due around the...
It's the age-old question? How much product should I bring to a craft show?
Ideally, you want to recoup 8 to 10 times the booth fee and bring double the amount of product to make that happen. You also want to make sure you're spreading your inventory across several price points.
A lot of variables exist that can effect the amount of stock makers bring to craft shows and art fairs, but there are some equations that you can use to help you determine how much product to bring.
First, you'll need to determine some very important numbers.
Once you have determined the numbers from the graphic above, you can use them in this graphic to figure out how much product you should bring to shows to meet your profit goals!
You don't want to bring ONLY the amount of products needed to meet your profit goals or else your booth will be completely bare by show's end! Make sure you bring DOUBLE that amount so you can restock and sell more. Shoppers love browsing full...
It's the BIGGEST shopping week of the year: Black Friday, followed by Small Business Saturday, and then Cyber Monday!
SALE IDEAS FOR CREATIVE BIZ OWNERS:
You can schedule your sales ahead of time and share on your social media. If you have an Etsy account, you can create a sale and change your banner to reflect your sale. Here is a great example from Craft Show CEO co-founder Carly Rae of how she published her sales on her social media:
You can see she mixed in sales both at her in-person events and also online and she encouraged her followers to screenshot the graphic (it was posted to her Instagram stories). This...
As a craft show organizer, I've watched countless vendors 'in their element' and... not in their element. Whether you're a seasoned pro or ready to apply to your first craft show, there is a very important "Code of Craft Show Vendors" that is mostly unspoken, but should be followed in order to make great sales and to make your show run smoothly (for you AND for the organizer).
CODE 1: BE PRESENT AND FRIENDLY
I can't tell you how many times I've watched vendors buried in their phones while customers wait for them to look up, but when the vendor doesn't look up, the customer walks away. Make sure to greet your customers and make them feel welcome to ask you questions or find out more about your product and give them your full attention (or tell them you'll be with them in just a minute because understandably, you could be merchandising or doing a social post). Craft show customers are coming because they want to support and meet YOU, and you can gain some loyal followers by being...
'Tis the season to be... going 100% into Holiday Craft Fair Mode!
It's that time! The most wonderful time of the year when we come together at in-home showings, wine & shops, craft shows, and school holiday fairs. It Holiday Craft Show time. We have compiled a few tips on how to give your booth a lil seasonal cheer while you're selling your handmades:
Fake trees can add some holiday cheer to your booth AND serve as a display. We love these 'trees' and the possibilities are endless with how you can decorate them. If you're a jeweler, you can hang your jewelry on them. If you make note cards, you can clip them to the tree. Ornaments? Hang them just like would a real tree!
We love how Arched used a holiday tree in their booth to hang her merch: ornaments!
Photo by Arched
Let your light shine! A simple thing like some extra lighting can give your booth a holiday feel. You can find strands of LED lights...
The Holiday Craft Show Season is upon us! You can increase your sales and brand awareness at holiday shows many different ways. Here are a few tips on how to increase your holiday sales by using social media:
Make sure you have an Events tab or page on your website. You can find an example HERE on co-founder Carly Rae Studio's website. This guarantees anyone who comes to your website will know where they can find you, in person! Many clients shop handmade and local specifically because they want to support YOU so knowing where to find you, physically, can boost sales. Also, some clients may want to avoid shipping charges on larger, heavier items or if they are buying multiples, and may plan their purchase around your pop-up craft shows. Here is a great example of how to list your events on your Instagram and Facebook stories from Carly's site. Once you have shared to your stories, you can 'Highlight' it so...
Craft show organizers and juries spend a lot of time going through every vendor application for upcoming shows, but they do have time constraints. You want to make it as easy as possible for them to see how fabulous your handmades are. Here are three tips for submitting a great craft show application.
Make sure you read the fine-print on the application. If the organizer is asking for your email address, make sure you have entered it correctly as it may be the only way they contact you to let you know the status of your application. If the app asks for you to type the exact links to your social media and website, make sure you follow the directions and do so. For instance, if the application asks for your Etsy shop, type the entire URL out! Don’t just put your shop name. Many times, organizers of juried shows have a time limit they are working under and if you don’t put the exact link for them to click in their software,...